Over three years at Caesarstone, I played a key role in defining the brand’s global creative direction. I led a branding pitch with eight agencies, shaping the brand’s identity evolution and ensuring alignment with corporate goals. Overseeing global campaigns and international photoshoots, I developed high-quality, brand-consistent assets. As the lead on art direction and design, I worked closely with teams across markets to maintain a cohesive and premium brand presence worldwide.

BRANDING AGENCY Tátil Design

PHOTOGRAPHER Autumn Sonnichsen

CGI AGENCIES Studio Lev (Portugal), Frame One (Brazil), Mibalia (Spain)
ACCOUNT MANAGEMENT Mariana Cherfem

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